What is E-A-T? E-A-T stands for E for expertise, A for Authoritativeness, and T for Trustworthiness arrives from the Google’s Search Quality Rater Guidelines which is a 168-page document that is used by human quality raters to assess the Google’s search results quality. This document was published by Google back in 2013 in the interest of helping webmasters to learn Google parameters to rank a web page. Meaning of E-A-T E- Expertise Knowledge at...
On-site page SEO or On-page SEO is the improving process of numerous website aspects impacting search engine rankings. A lot of ranking variables, such as site accessibility, page speed, optimized content, keywords, title tags, and others, decide where your website appears on search engine results pages. On-page SEO is all about optimizing the elements of your website that you have control over and can adjust. Factors Impacting On-page SEO Search Intent Finding out what...
Foundation The State of Marketing Report by Fourth annual Salesforce believed that Artificial Intelligence is presently leveraged by over 60% of marketing leaders. A university in Massachusetts named MIT Sloan Management reviewed a report on B2B and concluded that 90% of the B2B professionals from the surveyed marketers admired AI as a significant source of competitive advantage and the prediction done by Gartner in 2018 about AI adoption in businesses through technologies such as virtual...
Abstract LinkedIn has been rated as the top marketing tool in reaching consumers, B2B prospects, and new hires that bring 4 out of 5 business decisions with 55 million business users regularly. It is a valuable social selling tool that is 277% more effective in terms of lead generation than Facebook and Twitter or any other social platforms. This effectiveness of generating lead generation for B2B works more prominently with its premium tool- “Sales Navigator”,...
What is Pinterest? A social networking site where users can gather and share photographs of whatever piques their attention. It’s a social photo-sharing website with a pinboard-style interface that allows users to create and manage theme-based image collections. This media platform’s goal is to bring people together through their shared interests. Top 4 Advantages of Using Pinterest by B2B Marketers Traffic Pinterest has been called an effective platform for driving traffic that can increase...
LinkedIn is a new social platform that has boomed the professional industry and has become the reliable stage where professionals can connect with each and expand their reach to another level. Usually, LinkedIn seems to be sophisticated but still has the capacity to be in the heart of business-oriented people. So it is a platform where you can grab the attention of the people by sharing viral content. Now the question arises what content goes...
Hoping to connect with a wider range of audiences that could be turned into potential customers using Google’s popularity as an advantage? So Google Ads is the best tool for your B2B company. Still, confused about how? Don’t worry this article will be your helping guide. What is Google Ads? Google Adverts is a platform that allows users to build online ads that target audiences depending on what they’re searching for on Google, browsing...
Top 10 B2B Marketing Trends to Opt-in 2022 Online Events Investment Events like webinars, seminars, product launches, etc are online events that have emerged as the most engaging channels post covid.n The online events have spread many business proposals during COVID-19 and have led companies and industries to another tangent of success. Online events are getting participants from all collars, and more brands and also offer many opportunities, such as gathering data directly on...
B2B Market Research Tools- tools that enlighten your research way Customer satisfaction research tools Getting feedback is the most important to measure the effectiveness of your products and services. But getting the good one is kind of tricky and for that these tools would help you with improving your offering. This would help the marketers to ask tactful and remind customers for feedback, guide them through the process, and a chance to reach dissatisfied...
Omnichannel Experience B2B buyers aren’t the only ones who are opting for omnichannel. They’ve finally come. When given the option of in-person, remote, or e-Commerce channels, customers have indicated that they want them all. In today’s digital marketplace, customers are the true kings. They have unrestricted access to information and are surrounded by a wide range of shopping options, both online and off. Customer experience is more important than ever before for B2B organisations. Customers...
