What is Pinterest?
A social networking site where users can gather and share photographs of whatever piques their attention. It’s a social photo-sharing website with a pinboard-style interface that allows users to create and manage theme-based image collections. This media platform’s goal is to bring people together through their shared interests.
Top 4 Advantages of Using Pinterest by B2B Marketers
- Traffic
Pinterest has been called an effective platform for driving traffic that can increase sales from the website.
- Links
Customers and readers will be able to pin your products to Pinterest if you include a “Pin It” button on your product pages or blog posts, resulting in a connection back to the source.
- Leads
If your website has closed-loop marketing analytics, you can see how those links turn into leads.
- Social Sharing
Pinterest allows users to log in using their Twitter or Facebook accounts. This allows users to automatically upload new pins to their Facebook and Twitter feeds, where they can be seen by others. As a result, more people will be able to see your photos.
Types of Visuals Use for Pinterest by B2B Marketers
Employees at work or at company events, executive pictures, and bios.
- Website and Blog Article Visuals
Product graphics, offices, and photographs from your company blog are all examples of visuals from your website and blog articles.
- Infographics and data charts Visuals
These are getting increasingly popular. Data charts created in Excel can also be pinned.
- Ebook and Book cover visual
Take a photo of the covers of any ebooks or whitepapers that your organization has written, pin them up, and give a link to request the actual publication.
- Photographs of your clients
It’s an excellent technique to demonstrate how your product or service benefits the customer.
Top 5 B2B Pinterest Marketing Strategies
- Pinterest Algorithm
Pinterest is unlike any other social media network in that it functions as a search engine. And, like with any search engine, an algorithm is used to determine where Pins appear in the results.
Quick Tips to Learn Pinterest Ranking Method
- Relevancy
Make sure your content is relevant to the boards to which it is posted. Pinterest will be able to better distribute your Pins to users who are interested in them as a result of this.
- Consistency
Pinterest will consider you an engaged user if you pin frequently on your account. Pinterest encourages pages that are active and consistent by giving them a higher position.
- Rich Pins
Use “rich pins,” which allow information from your website to be sent directly to the pin. This keeps your page current because your rich pins are updated in real-time with your website.
- Pins with High-Quality Content
Google and Pinterest both do rewards postings that are high in quality, informative, and new in trend. These postings result in more saves and comments, allowing Pinterest to rank better in search results and stay in the front of people’s minds.
- Pins & Boards Optimization for Search
Keywords are more vital on Pinterest than on any other social media network because search and rank are so important. You may even be able to improve your Google ranking if you properly optimize your pins. There are two gifts in one. Pinterest can be optimized for search by using relevant keywords in titles and descriptions. It’s also critical that your keyword approach is followed by your boards. Remember that Pinterest’s algorithm considers keywords used on a board when determining whether the content on that board is relevant to a search. Your goal keywords for each category on your Pinterest page should be included in the board title, description, and pins, as a best practice. Keywords can be incorporated in Profile Bio, Pin Descriptions, and Image Alt-text as well. Hashtags should be used on Pinterest in the same way that keywords are. At the end of your Pin descriptions, consider using 2-8 relevant keyword hashtags.
- Content can be repurposed into visual assets
Repurposing existing material is the simplest method to improve your Pinterest approach. If you’re using an inbound marketing strategy, you’re probably already spending a lot of time on content marketing. Consider Pinterest as an additional venue for promoting your content. Keep in mind that Pinterest is mostly an image-based platform. Consider your images when you lay out your editorial calendar to make the process of repurposing material easier. This will not only improve the overall performance of your material, but it will also make the Pinterest repurposing process faster and easier.
- Company’s Brand and Personality Publicity
Pinterest users utilize the site to find and follow new businesses. As a result, provide them with something to uncover. Demonstrate your company’s lighter side. And show that your logo has a personality. As per Pinterest Insights, 6 out of 10 U.S. adults think that when they’re feeling well, they’re more likely to recall companies they come across online. As a result, keep your material lighthearted and entertaining. You want to show potential customers what your brand stands for and why they should trust your firm.
- Users Targeting with Ads
As your Pinterest account grows in popularity, you may want to consider dipping your toes into the realm of Pinterest advertising. Before you begin your ad adventure, suggestion for cleaning up your Pinterest page is given. However, once you’ve optimized your website using the methods above, Pinterest ads can be a great way to drive traffic to your site while simultaneously growing your Pinterest following.
Pinterest, like other ad platforms, lets you target ads based on keywords, interests, location, age, and other factors. This helps you to target each campaign you run to your intended demographic by narrowing it down. Pinterest Ads also provide audience targeting options, which can help you reach people who have already interacted with your business in some way.
Advertisers have the option of targeting the following demographics:
- Visitors to the website
- Users who have liked and shared your pins
- Users who have interacted with similar pins in the past
Another list you supply (for example, email subscribers, people who have downloaded materials from your site, or people with whom you’ve had personal chats).
A good campaign requires a lot of strategies, just like any other ad platform.
