What is your preferred channel to implement go-to-market strategies? In the recent past, email and content marketing were the favored means for B2B marketers to drive revenues. A report by Wpromote and Ascend2, however, reveals a different trend. With a younger B2B buyer demographic, social media has emerged as the platform of choice for marketers this year. In fact, 60% of B2B marketers from the US said that networking websites were most effective in generating...
A survey by Gartner found that chief marketing officers (CMOs) are struggling to maintain an equilibrium between the use of AI in marketing and maximizing returns on existing technology. With a better safe than sorry mindset, martech use has dropped by 33% in B2B marketing campaigns this year. This has created risk in terms of process automation and a disconnect between the marketing AI stack and overall business goals. What are the challenges? The biggest...
B2B marketers have had to reconsider their strategies amid an increasingly complex compliance landscape. With stringent privacy policies and user consent requirements, marketers are looking for alternatives to the ubiquitous third-party cookies to harvest relevant data. First-party data rules the roost Today, first-party data or any information collected from visitors’ activities on your own website and through marketing initiatives is the prime channel for knowing your audience. For B2B companies, the target audience is often...
Generative AI (GenAI) is currently making waves ihttps://techpapersworld.com/have-you-jumped-on-the-genai-bandwagon-yet/n the B2B marketing domain. However, most marketers are still in the experimentation phase as they try to figure out the best ways to make use of the technology. AI is nothing new in marketing as it’s been extensively used to personalize messages and identify buyer personas. The real jazz around GenAI is its potential to revolutionize the way marketers engage with prospects, pushing the implementation of strategies...
A visitor lands on your website and browses through your portfolio and case studies. At this point can you determine the visitor’s intention? More importantly can you engage according to the visitor’s web activity? What is intent data? Welcome to the world of intent data which lets you predict behavior according to the signals you receive. This strategy gives you a fair idea about a prospect’s potential interest in your offerings. Intent data is gleaned...
Are you losing leads due to a lack of personalization in your account-based marketing (ABM) campaign? ABM works best when complemented with techniques that build your relationship capital. With the right marketing plan, you will have a fair idea about pitching relevant content and crafting customized responses. However, the real challenge lies in implementing your ABM strategies into action. How do you deliver messages that resonate with the right person at the most opportune time?...
MongoDB, (NASDAQ: MDB) today at MongoDB.local Frankfurt, announced MongoDB Atlas for Manufacturing and Automotive, a new initiative that helps organizations innovate with real-time data and build applications that take advantage of intelligent, connected technology. MongoDB Atlas for Manufacturing and Automotive includes expert-led innovation workshops, tailored technology partnerships, and industry-specific knowledge accelerators to provide customized training paths designed for the wide range of use cases that developers in these industries work with—from digital twins of manufacturing facilities to...
The Open Source Security Foundation (OpenSSF), a cross-industry initiative of the Linux Foundation that focuses on sustainably securing open source software (OSS), welcomes six new members from leading technology firms. New OpenSSF general members include Mend.io, RTX, Shopify, SlimAI, and Stacklok. New OpenSSF associate member, the Rust Foundation, also joins. Technical communities continue to prioritize investment in open source security and recognize the role of supporting and sustaining open source communities in maintaining a healthy, vibrant, and...
Saksoft Limited announced that its wholly owned subsidiaries, have completed the acquisition of Solveda Group headquartered in New York with centres in London, Gurgaon and Noida. (https://www.solveda.com/ ). Speaking on this acquisition, Aditya Krishna, Chairman & Managing Director, Saksoft, said, “We are pleased to welcome Solveda’s leadership, employees and clients to Saksoft. This acquisition reinforces our continued focus on our Inch-wide Mile-Deep strategy of competing in market niches where we have competitive advantage. Solveda’s deep expertise in E-commerce applications will help us open and leverage another market niche...
Cerillion (AIM: CER), a leading provider of BSS/OSS-as-a-Service solutions to the telecoms industry, announced today that Manx Telecom, the largest telecommunications provider on the Isle of Man, has recently upgraded its Cerillion system to the latest release. As a result of the smooth and successful implementation, Manx Telecom has simplified its overall BSS/OSS architecture and is benefitting from Cerillion’s open standards-based software, including TM Forum certified Open APIs, to establish a new foundation from which to further digitalise...
