Tata Elxsi, a global leader in product engineering and innovation-led design services, announces a global partnership with INVIDI Technologies, the world’s leading addressable solutions company. This partnership brings together INVIDI’s Conexus™ platform and Tata Elxsi’s extensive experience in the integration, development, and deployment of advanced addressable TV technology, along with professional services for ad operations and data-driven insights, to enable operators to deliver targeted advertising solutions and create new revenue streams. This will allow broadcasters and...