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EX.CO – The Experience Company, the world’s leading self-serve video technology platform empowering publishers to own their video content and monetization strategies, today announced a new partnership with ID5, the market-leading identity provider for digital advertising, to provide its advertising partners with a privacy-compliant solution for identity targeting while increasing the value of publisher video inventory across EX.CO’s platform. Since ID5’s technology was integrated, EX.CO has seen a 15% increase in overall cost-per-mille (CPM) across...

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Today, Azerion has announced the acquisition of AdPlay, an Italian based digital advertising platform. Together, the companies will provide advertisers with access to even larger audiences in Italy through exciting new formats and content like digital out of home and first look at highly relevant sports content. At the same time, publishing partners will benefit from the additional revenues and advertising formats Azerion will bring to them. Umut Akpinar, co-CEO of Azerion, comments: “I am pleased...

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ADCOLOR, the premier organization dedicated to celebrating and promoting professionals of color and diversity in the creative industries, today unveiled the winners of the 16th Annual ADCOLOR Awards. This year’s illustrious event marks the long-awaited return to a fully in-person gathering following a virtual-only event in 2020 and a smaller, hybrid event in 2021. As part of the ceremony, the organization honored Issa Rae with the 2022 ADCOLOR | ADWEEK Beacon Award for her change-making efforts in using...

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New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. “Advertisers are beginning to move away from META and YouTube and towards TikTok to reach their vast follower base,” said Maria Rua Aguete Senior Director in Omdia’s Media and Entertainment practice group. “In the USA, TikTok has overtaken other social media platforms to become the most popular place to watch videos. Our trackers...

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Nexa3D, the leading maker of ultrafast professional and industrial polymer 3D printers, today announced the expansion of its high-performance functional resin portfolio, with the immediate commercial availability of three new photopolymer resins tailored to address the growing demand for its ultrafast industrial and desktop 3D printers. “The addition of three new resins reaffirms our commitment to collaborating with industry’s material experts to continue to formulate and validate high-performing resins that will further expand customer applications that...

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Samyang Holdings Biopharmaceuticals Division’s lifting thread brand ‘Croquis,’ is actively targeting the Latin American market following the EU and expanding its market base. Samyang Holdings Biopharmaceuticals Division (CEO: Lee Young-Joon) announced on November 2nd that it held a webinar at the ‘IMCAS Academy’ to inform the safety and efficacy of Croquis and introduced the procedure. International Master Course on Aging Science (IMCAS) is one of the world’s three major medical aesthetics conferences, where the experts share the latest...

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AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, today announced its early success in helping drive the expansion stage of the Act! CRM and Marketing Automation Platform. Together they are pushing the envelope on what is possible in digital advertising and marketing by embracing AI to advance audience creation and persona-driven targeting with AI-informed models that...

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The Ad Council, America’s leader in using the power of communications to drive social impact, elected 18 new members to its Board of Directors during its fall meeting held earlier this week with both virtual and in-person elements. The non-profit organization’s Board is chaired by Jacki Kelley, CEO, Americas, dentsu. Vice Chairs include Tara Walpert Levy, VP, Americas, YouTube and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon. Since its inception, the Ad Council has...

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On the occasion of its 20th anniversary, Business of Design Week (BODW) 2022, Asia’s premier annual event on design, innovation and brands, will make a grand return from 28 November until 3 December. Since 2002, BODW has gathered the most sought-after creative leaders in the world, with a host of concurrent design-related initiatives that have made BODW one of Hong Kong’s most anticipated events. BODW has also strengthened collaborations across borders, joining forces with 13 partner countries and cities in the...