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The B2B Content Marketing Benchmarks, Budgets, and Trends studies reported that 93% of the most successful B2B marketers believed that their organizations are extremely committed to content marketing compared to just 35% of the least successful. Unique benefits of LinkedIn that are not obtainable through other channels- Building Personas For B2B All marketers’ concern is to reach the right audience, and this is what LinkedIn does the same by creating personas that are sets of...