Artificial IntelligenceSeed Group onboards Italian sustainable AI start-up Datrix

Seed Group, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has announced a strategic partnership with Datrix S.p.A., a company listed on the Italian Stock Market, with an aim to revolutionise the thriving artificial intelligence (AI) industry in the UAE and the Middle East.

Datrix specialises in sustainable AI methodologies and solutions for the data-driven growth of companies, and the partnership between Seed Group and Datrix aims to combine their strengths to drive innovation and growth in the region. Datrix is a leader in the development of augmented analytics solutions and services based on AI and machine learning models to improve the efficiency of cross-industry business management and physical processes.

As part of the partnership, Seed Group will provide Datrix with the guidance it needs to reach the right audience and access top decision-makers in the government and private sectors. The partnership will also help Datrix contribute to bringing the latest technological innovations to the UAE and the Middle East region, in the wake of the estimated 14 percent impact of AI growth on the UAE’s GDP by 2023.

Commenting on the partnership, Hisham Al Gurg, CEO of Seed Group, said, “We are excited to partner with Datrix and contribute to the growth of the AI industry in the region. Especially given the fact that the potential impact of AI on the Middle East by 2030 is predicted to reach over US$320 billion. Datrix’s expertise in sustainable AI solutions will complement our existing capabilities and help us deliver more value to our clients.”

“We are honoured to have Seed Group as a strategic partner. The Middle East market and, in particular, the UAE market, characterised today by strong economic growth and a rapid wave of innovation, represent an extraordinary expansion opportunity for our AI services, and this partnership will allow us to accelerate this process,” comments Fabrizio Milano D’Aragona, CEO of Datrix.

“In our vision, artificial intelligence is a powerful means to an end, always aimed at measurable results in terms of cost efficiency, maximising business performance, and mitigating risks. This becomes more valuable on complex projects and in challenging sectors with significant importance in the Middle East, such as oil and gas, energy, utilities, construction, infrastructure, and large industrial hubs,” explains Andrea Ronchi, Head of Datrix UAE Market.

The partnership between Seed Group and Datrix is expected to drive growth and innovation in the AI industry in the UAE and the Middle East region. Both companies are committed to delivering sustainable solutions and driving positive change in the region, while Seed Group helps us expand our presence in the region and delivers innovative solutions to businesses in the region.

Seed Group is a notable force in the technology, healthcare, hospitality, and telecommunications landscapes in the Middle East. Over the past 20 years, it has formed successful strategic alliances with leading global companies representing diverse regions to accelerate sustainable market entry and presence within the Gulf Cooperation Council countries.


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