Recognizing the geographical limitations of physical shows, Mandatory has taken a bold step forward by partnering with NuORDER by Lightspeed, a leading global B2B commerce platform, to offer a digital trade show that will run in tandem with its next in-person event taking place in Copenhagen January 28-30, 2025.
“As a brand, being able to receive orders year-round without the limitations of geography is a game-changer”
With buyers traveling less and carefully selecting events, Mandatory is reshaping the way the industry operates. By providing a focused platform where brands and buyers can connect effectively, Mandatory emphasizes specificity, integrity, and a waterproof storytelling approach to stand out in the competitive market.
“The post-pandemic retail landscape has shifted,” said Mads Petersen, of Mandatory. “Consumers are more knowledgeable than ever, and retailers face a smaller, more challenging landscape. Now more than ever, collaboration between retailers and brands is critical to create strong, sustainable relationships that drive long-term success.”
Innovative Collaboration with NuORDER
The digital trade show with NuORDER by Lightspeed will provide an opportunity for brands to share a preview of their collections ahead of the event and connect with international buyers not in attendance. NuORDER’s cutting-edge technology breaks down outdated barriers within the industry, creating new opportunities for brands and retailers around the world to discover each other and strengthen their businesses.
“As a brand, being able to receive orders year-round without the limitations of geography is a game-changer,” said MajLa Pizzelli, Founder and CEO of ATP Atelier. “NuORDER’s platform allows us to showcase our collections to the right buyers anytime, anywhere, extending our reach and streamlining our processes. It’s a level of convenience and efficiency we’ve never experienced before.”
Commenting on the partnership, Clara Leone, Co-owner of Mandatory, emphasized the critical role of human connection in leveraging technology: “In challenging times, it’s more important than ever to blend human values, personal relationships, and authenticity with technology. NuORDER allows us to combine the efficiency of digital tools with the warmth and trust that only personal connections can bring, creating a one-of-a-kind community where connections and businesses grow and thrive together.”
In addition to partnering on the launch of the digital trade show, buyers including Rinascente Peek and Cloppenburg, Illum, Highsnobiety and Slam Jam, who are part of the NuORDER by Lightspeed network, will be attending the in-person tradeshow. This initiative demonstrates Mandatory’s commitment to creating new opportunities for brands and buyers alike to build new relationships and expand their global footprints.
“Mandatory and NuORDER together represent the future of industry connectivity,” added Chris Akrimi, Head of B2B at Lightspeed. “We aim to provide a 360-degree partnership for brands, helping them connect with relevant buyers globally. This integration sets new standards for collaboration, ensuring that brands and retailers can expand their networks, grow their businesses, and deepen their partnerships.”
A New Era of Regional Industry Events
Mandatory is committed to hosting innovative, industry-changing regional events that redefine how contemporary brands interact with the market. By merging NuORDER’s technological prowess with Mandatory’s vision, the partnership lays a foundation for a stronger, more connected future for the industry.
