Social Media -

Creator Guided Shopping Platform LTK Launches Social Media Advertising for Brands

LTK, the global creator marketing platform, today launched social media advertising for brands to further leverage LTK Creator content to drive business outcomes. The new LTK Boost™ advertising solution allows brands to amplify creator collaboration content directly from the creator’s social media handles – leading to higher engagement and conversion. Brand investment in LTK Creators continued to increase last year with brand campaigns growing nearly 50% in the second half of the year. In a recent...

by business wire

Hello Sunshine Launches In-House Social Agency – Helping Brands Connect With Women Through Story-Driven Advertising

Hello Sunshine, a part of Candle Media, announced today the launch of Solar, an in-house social agency helping brands connect with women through story-driven advertising. Overseen by Maureen Polo (Hello Sunshine’s Head of Direct to Consumer), Solar is being led by agency veteran Jennifer Wiener (SVP, Solar) in close collaboration with new creative leadership, Teneille Craig (VP, Creative, Solar). Hello Sunshine has a rich history of partnering with advertisers to shape female-focused commercial messaging that...

by Pravin T

Artificial Intelligence

Gong Integrates with LinkedIn Sales Navigator to Enhance Deal Workflows and Intelligence

Gong, the Reality Platform™ leveraging artificial intelligence to transform go-to-market teams, today announced an integration with LinkedIn Sales Navigator to deliver one-click contact inspection, validation, and communication directly within Gong. The new integration significantly boosts deal management effectiveness and efficiency for sales professionals by combining real-time data from frontline interactions and visibility into prospect networks to help teams win more deals. Go-to-market teams rely on the Gong Reality Platform’s ability to unlock the reality of...