Before knowing about the content creation playbook, understanding what is meant by the playbook is important. Originally, the word playbook comes from America used for football, but in marketing, the playbook helps in simplifying strategies in a flowchart way from the complicated decisions. Bringing the advantage of creating the content to make it used and shared in the future as well. It is used to generate more of the right content that leads to optimization.
The right resources save both time and money. Each company, especially b2b marketing firms, should use this playbook as it also gives a clear and concise brief about the concept to the marketing team that would be an asset for the firm. Through testing and learning, Playbook leads to faster content creation.
Content Generation playbook is important as for content marketers the task of generating revenue from the content is a colossal task and content generation playbook plays a role of guiding hand on how to produce the content.
Tipping points of Content generation playbook-
- Strategy Defining
Having goals but not the right direction of how to achieve them will make you fail in your field. Strategies fail when one doesn’t have a sense of direction. So, one should start with discovering the strategy to create content that defines the brand and provides value to the customers. Discover your target audience, their preference, how your content will stand out from the rest, and your resources to implement the strategy are some outline points. Having a defined strategy will help you to measure your performance at regular intervals and if you are doing it as per plan.
- Adequate Research
Creating valuable content requires detailed research, for b2b marketers, understanding the thought process of the customers, or targeted audience, their requirements, what are their worries is very important and all this can be done only through adequate research that would help the marketers to get connected more to the needs of its consumers.
- Content Creations
With the set objectives and researched framework, the content creation part comes, and here one needs to describe the types of content creation – it will be an article, blog, in-short, videos, etc. Set parameters and define the roles and responsibilities of the teams. Correct workflow is important and clear deadlines for each activity and in B2b Content generation playbook needs to more thoughtful and synchronized.
- Channel Distribution Setting
Determining the channels to share your content is very important as it is important for revenue generation, maximizing the channels, and learning its pros and cons is necessary. Selecting the right channel ensures higher engagements. From social media to email campaigns, plenty of options are available for content distribution, choosing the right mode will help in reaching the right and quality audience.
- Measurement Usage for Analysis-
Tracking the work at different intervals of time will let you lead the project in a better way. Checking out the measurement will let you know if things are going as per plan or if any other changes are required saving both times as well as money.
- Content Optimization-
For increased audience engagement, sometimes content needs to be improvised. Checking out the relevancy of the content, presentation, search findability, synchronized, the ability is required for the better and best outcome of the investment.
For B2b, content marketing increases the ability to communicate effectively with a variety of buyers, and ebooks and whitepapers are the most effective types of content marketing used by B2B marketers. Case studies and social media posts are used by 47 and 41% and the playbook helps the team visualize targets, understand the continuous improvement model, and plan of action needed to achieve goals and success.
