Foundation
Hypothetically, people or businesses consider social media platforms can be used for B2C business but it’s a myth, whatever type of business you are into, you are dealing with humans, and nowadays, especially after COVID-19, social media has become the star for businesses to connect with people or prospects.
There are many reasons behind this Social media hype and are some B2B social media trends that we will discuss.
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Why has Social Media become the indispensable marketing tool for B2B companies?
Some stats illustrating the cruciality and prevalence of B2B social media marketing:
- In various surveys, 87% of the reports confirmed that social media is gaining more popularity and attention in B2B becoming the indispensable marketing channel.
- B2B marketers are using social media platforms for campaigns such as 91% use Facebook, 79% LinkedIn, and 70%Twitter.
- As per resources, B2B buyers are preferring social media by 75% while making purchasing decisions.
In terms of the target audience, B2B companies have a specific requirement for the B2B buyers which is certainly smaller than most B2C firms.
5 B2B Social Media Marketing Objectives
- For Brand Personality Development
Social media is emerging as the face of the company. Majorly, if you are able to attract your prospects on social media only then they will reach you on your websites. Therefore, having a good social media account is important for your brand image.
Now the question arises here what type of content should in your posting as a B2B company you would think of being more professional, but that doesn’t mean you have to share bland and dry content on your social media accounts is not going to attract consumers doesn’t what designation or which industry they are into.
Creating posts with some humor with more human touch and being consistent with all the accounts makes it feasible for the buyers to reach your brand and these actions create more credibility developing a brand personality.
- Target Acknowledgement
Audience research is what B2B social media marketing can help you with. Now, will think how? In this era of online engagement, reaching the potential customer saves a lot of time and money as it openly shares what position a person is holding or in which industry they are. This eventually helps B2B marketers to reach the decision-makers, easily opening ideas of what they like, what are their needs, etc.
Use this decision-makers info to know the buyers’ persona such as determining their demographics, interests, and needs, and then portray your brand in the most appealing way that they couldn’t get back without digging into your service.
- Expert Representation
Content is king… so make that thing your crown. Generate content to use on social media to communicate and engage. Now while you are engaging through social media platforms, your content requires that x-factor that is eye-catching for the audience, and as per sources, people like to share fun and interesting content. Be a more interesting brand, make your content spread your pitch instead of offering direct products make people understand your quality. Showcase yourself that you are a genuine brand and are really concerned with the prospects’ values and demands.
As a B2B brand, content sharing has data, insights, interviews, etc that apply to the buyer’s industry can be shared. Demos or tutorial content helping buyers in performing tasks and learning new skills are also beneficial. All in all, be a brand that is an expert and has all expert solutions for its clients.
- Target platforms selection
There are multiple social media platforms present, each having its own style, audience, pros, and cons but for B2B business, the usage of it is quite restricted, as business marketing on all the available platforms is not possible. Either you need to choose your platform wisely and this can be done by-
- Analyzing the social media platform having the insights of your targeted buyers navigates your efforts accordingly.
- Access effective channels for B2B marketers.
- Catch under-served audiences on lesser-used sites.
It is important to learn the buyer’s persona so that you can understand the value your services or brand can add to that buyer. Once you learn this, match the platform or channel via which you can serve as brands most effectively. For B2B stuff, LinkedIn has been suggested as the most appropriate social media platform. But platforms like Twitter and Facebook are also worth platforms to be a player in your industry. Instagram and Snapchat are some other platforms that can also be good options where an under-served market of the industry can be served.
- Strengthening Relationships
Social media platforms are for B2C that increases sales, but for B2B it is a platform where brands can build credibility, showcase their services and quality to be trustful brands that help in building relationships with the audience. These platforms not only help you in getting prospects but make you be noticed even after your campaign is over.
You can build a relationship as a brand by-
- Responding to the messages you got on every platform and exploring ongoing conversations possible, such as posting engaging conversational posts and valuable information.
- Don’t wait for the audience to seek you. Be the initiator and reach out to the potential buyers by yourself.
- Don’t drop the relationship after the work is done. Keep the friendly and helpful interactions in the loop.
Be the brand that values customers or people after service also. As your buyers are also human and it’s in human nature to be valued more and considerable.
The Bottom line…
Whether your business is B2B or B2C, reaching people or prospects in each possible way is the ultimate goal. So don’t hesitate to reach your audience on social media. As the social media name suggest a channel for socializing. Use that opportunity and be the brand that none can forget.
Stay tuned for more insights!
