TruChoice Financial Group, LLC Launches Automated, Multi-Channel Marketing Platform for Financial Professionals

TruChoice Financial Group, LLC (TruChoice), one of the largest distributors of financial services products in the insurance industry, today announced the launch of a new relationship with Snappy Kraken, an award-winning provider of marketing automation, online advertising, and bold, unique marketing for financial professionals, as a strategic addition to its Marketing That Matters financial professional initiative. TruChoice’s Marketing That Matters initiative delivers solutions-based platforms and professional, in-house advertising agency services to help financial professionals find new prospects, deliver more...

Your Culture Is Your Brand

Social media platforms continue to disrupt traditional media, product advertising, peer-to-peer communication, and even political communication and discourse. But to maintain its promise, social media and other digital content require consistent monitoring and moderation – a function that’s grown into a multi-billion dollar industry in itself. Indeed, content moderation is no longer solely for social media giants. In today’s digital, mobile-first era, all brands must have a monitored online presence in order to compete in...

The Current State Of Malta’s Financial Services Industry

What led to the foundation of FJVA? In 1998, my father, Francis J. Vassallo, had concluded his term as Governor of the Central Bank of Malta in which he was instrumental in liberalising Malta’s economy and directing it towards EU membership. At that time, I was working with Coopers & Lybrand (now PwC) and my father had returned to Chase Manhattan Bank where he had previously worked for 25 years. My father truly believes in...

A Time for Growth: An Interview with Amgen CEO Kevin Sharer

Interview with Amgen CEO Kevin Sharer Kevin Sharer knows something about growth. After stints as an officer in the U.S. Navy’s nuclear submarine program and as a junior consultant at McKinsey, the Annapolis graduate went to work for General Electric in 1984. There, he served as a staff assistant to Jack Welch and later as general manager of two divisions, first software and then satellites, both in fast-growing and rapidly changing industries. He joined MCI...

The catalytic co-investor: How Siemens US keeps R&D alive

The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey. A version of this article appeared in the Winter 2019 issue of strategy+business. Siemens has been in the industrial technology business since it was founded as a telegraph company in Berlin in 1847. Its U.S. businesses began soon afterward, and evolved over years of cross-Atlantic collaboration into...