Abstract
LinkedIn has been rated as the top marketing tool in reaching consumers, B2B prospects, and new hires that bring 4 out of 5 business decisions with 55 million business users regularly. It is a valuable social selling tool that is 277% more effective in terms of lead generation than Facebook and Twitter or any other social platforms. This effectiveness of generating lead generation for B2B works more prominently with its premium tool- “Sales Navigator”, a service that offers a range of features, filters, and tools in seeking and conversion of the ideal B2B customers much easier. So let’s learn how actually it sales navigator works.
What is Sales Navigator and its use?
Sales Navigator helps you target clients that fit your buyer personas by streamlining the lead prospecting process with a variety of search filters. These capabilities help businesses target, understand, and engage with prospects, paving the way for more personalized interactions and stronger relationships. Via Sales Navigator, sales teams can have an array to engage with contacts and accounts within the LinkedIn platform that focus on finding the right leads and building trusted relationships.
The LinkedIn Sales Navigator helps in various ways-
- Advanced filters are used to find your target audience.
- Recommendations for sales leads and tracking updates
- There is no advanced filtering in any other LinkedIn edition.
- Notifications of job changes
- Mentions of specific keywords
- There are no limits to how many profiles you can look at.
3 Tiers of LinkedIn Sales Navigator
The pricing of LinkedIn Sales Navigator grows as you progress through the tiers: Professional is $79.99 per month with an annual membership, and Team is $108.33 per month. You’ll need to contact LinkedIn directly for Enterprise pricing.
- Professional
Professional is the most affordable Sales Navigator option. It has advanced lead and company search, sales lead and account notifications, and the option to create custom lists, among other things. SNAP, Outlook, and the Sales Navigator mobile app are just a few of the major sales tools that Professional interfaces with.
- Teams
Team Sales Navigator has all of the same capabilities as Professional, plus the ability to share content and track interaction. In addition, you’ll gain powerful administrative tools and CRM platform synchronizing.
- Enterprise
With powerful CRM interfaces, Enterprise takes your sales to the next level. Data validation and content development tools are included, as well as enterprise-level features like single sign-on (SSO) for security and staff data integration for optimum sales impact.
Advantages of Using Sales Navigator in B2B
- CRM integrations
Sales Navigator interfaces with platforms such as HubSpot, Salesforce, Drift, and others to improve productivity and streamline sales funnel management.
- Automated lead generation
Based on your lead preferences, the Lead Recommendations tool provides relevant prospects. This helps you to connect with warm leads who are more likely to become customers.
- Advanced search
With Sales Navigator’s customized search criteria, you can uncover suitable connections based on keywords, geography, years of experience, group participation, and more (we’ll get to that later!)
- InMail and smart links
Send tailored messages to everyone on LinkedIn, regardless of whether they’re in your network or not, and include smart links to downloadable resources and documents.
Sales Navigator helps you to monitor any changes in your network, including job position changes, company updates, and more. This allows you to keep on top of lead creation by knowing where your community is at all times.
