Abstract
We have seen LinkedIn, Instagram, and Facebook used for business strategy. But did you know that Twitter is also a good medium to extend your business opportunities? This social networking platform allows B2B marketers to better interact, converse, and engage their consumers, with the purpose of giving users the power to generate and share ideas and information quickly.
The Twitter channel has emerged as the marketing platform offering B2B marketers an opportunity to fascinate prospects, converse and engage customers, expanding brand awareness, and audience reach. Interesting right? But no clue?
We are here with a new article that will guide you through the essential tips that will drive astonishing marketing results for your B2B business. Let’s dig it up…
5 Tips to Use B2B Twitter Marketing Strategy
- Identify & Engage Influencers
Twitter is a place where marketing influencers can be found and interact with the B2B marketers establishing valuable relationships with them. When it comes to sifting and sorting through more than 300 million people, Twitter search has really picked up its game.
There are also third-party applications available to help you locate industry influencers. BuzzStream, FollowerWonk, and LinkedIn Advanced Search are some good sources. Once you’ve found these influencers, start following them and liking and commenting on their tweets on a regular basis to start being noticed. You can also create a Twitter List, such as “The Top 50 Influencers in the IT Space,” to ensure continuing involvement and help you stand out from the competition.
- Get Noticed by Prospects
B2B marketers may now join in dialogues with prospects via Twitter. Your company can communicate in one of three ways, according to Heidi Cohen:
- One-on-One: As the name implies, this is a one-on-one conversation that is likely to elicit a response.
- One-to-Many: A traditional advertising strategy that conveys a promotional message to a large number of people.
- Many-to-Many: This is a newer strategy that emerged from the social media network; it allows for a conversation with a broad audience that can respond or simply listen.
Consistency and relevancy are essential for making a positive and lasting impression on prospects. No matter what the medium is, make sure to deliver tailored and personalized messages to each and every prospect on an individual level.
- Answers to the Queries
As per Social Bakers research, Twitter receives more than 80% of the customer service request on Social media which indicates increasing customer service interaction over Twitter.
Twitter is clearly a platform for asking and receiving questions. As a result, it’s critical that your B2B company is open for people to ask inquiries and receive helpful answers. Simultaneously, you should be chasing queries that aren’t necessarily directed at your company but are related to your product(s) or service (s).
“See what people are asking about, what they are saying, and how their peers are responding,” Casie Gillette suggests searching Twitter for a service or product you offer. Examine your competitors’ feeds to see what they’re talking about. You might uncover some useful information if they use Twitter as a support channel.
We all know that content marketing, social media marketing, and SEO all play a role in driving online marketing results. But how do content and Twitter work together in particular? Twitter is an important platform for sharing content. You’re building assets to increase social shares, improve your social exposure, and improve your entire online presence by publishing more high-quality content.
Depending on the business and geography, B2B marketers share material on social media in a variety of ways. Twitter, LinkedIn, Facebook, and YouTube were revealed to be the top four social media sites for B2B content marketing distribution in 2016.
- Events and Conference Association
Participation on Twitter would get the most out of the B2B events and conferences. It’s also a wonderful method for event sponsors to urge guests to stop by their booth and learn more about their organization. Pre, during, and after tradeshows, B2B marketers should compile a list of attendees’ social media profiles (particularly, Twitter), relevant hashtags, and social media updates (tweets). You can even compile a list of interview questions for other attendees in order to generate a comprehensive and timely content asset to publish after the event.
The bottom line…
A successful amazing online marketing program can be run by leveraging Twitter by the B2B marketers. Making a valuable intentional and interesting presence during targeted content sharing to the audiences who are eager to read it is necessary to have a successful B2B Twitter strategy.
