Abstract
It is said that the most incredible and appreciable invention that has been done in smartphones has not only connected friends but also has helped in growing business to another extent with the help of the internet and digital transformation. This evolution has given birth to a new interesting business marketing strategy that is Mobile marketing or advertising becoming the crucial part of any marketing strategy that helps in communication and engagement with customers via mobile devices.
What is B2B Mobile Marketing?
Marketo defines mobile marketing as “a multi-channel, digital marketing approach aiming at contacting a target audience via websites, email, SMS (Short Message Services) and MMS (Multimedia Messaging Services), social media, on their cellphones, tablets, and/or other mobile devices,” she says. Understanding your mobile audience, creating content for mobile platforms, and utilizing a variety of channels such as SMS/MMS and mobile apps strategically are all part of effective mobile advertising.
Mobile is gaining traction in the B2B industry. Recognizing the importance of this channel, some businesses have already begun to work from a mobile-first approach. In fact, 90% of marketers believe that mobile offers a superior ROI (Return on Investment) in various respects. Large corporations are also beginning to create platforms with mobile in mind. Take, for example, Domino’s mobile website. It’s all about making it as simple as possible for you to place an order online. Domino’s accomplishes this by emphasizing its “call-to-action” buttons (particularly “order now”), which are huge and red to make them easy to spot. You may also utilize their mobile ordering bot (named Dom) to arrange your order for you.
4 Tips for B2B Mobile Marketing
- Mobile Optimized Website
It’s critical to adapt your content to fit various mobile devices, such as cell phones and tablets, when potential clients are browsing your website. If your website has problems adapting to a specific device, your lack of responsiveness will turn off more potential visitors than you think. If that doesn’t persuade you, consider this: a study by Annalect found that 55% of smartphone-owning millennials expect your firm to have mobile-friendly websites or applications. When it comes to search engines, mobile compatibility means that:
- Without side-to-side zooming or scrolling, the content fits on the screen.
- The content is loaded swiftly.
- There are no mobile-specific errors on the site.
A responsive web design is a terrific technique to approach a mobile-friendly website. Responsive web design enables you to create and maintain a single website that is compatible with a variety of devices. Using flexible pictures and fluid grids, you can optimize the information and design elements to automatically adjust to fit any screen, no matter how large or small it is. This allows graphics to enlarge or shrink as needed, giving a consistent experience across all screen sizes for all visitors.
While designing a responsive site layout is a time-saving method, it is not easy! It necessitates a web development team with specialized talents, a content management system, and, of course, a financial and time investment. This investment, on the other hand, will pay off in the long run!
After you’ve finished testing and running, you can use Google’s free mobile-friendliness tool to see if your website is mobile-friendly and how to enhance it.
- Leverage Mobile Email Marketing
B2B clients and prospects are using mobile devices more than ever before, so it’s best to reach out to them through the channel they choose. Don’t squander your time creating a flashy email template with complicated information. In fact, the simpler the email, the better it will show on mobile devices. Here are some helpful ideas to consider while creating and putting together an email marketing strategy:
- Design an eye-catching single-column layout
To keep the design simple and basic, use white space to make it easier for people to read and color to draw attention to crucial information, such as calls to action. Customers are more likely to engage if the design components are optimized. You may quickly customize preset templates provided by service providers to meet your needs.
- Share content in a readable and scannable format:
Because you only have a few seconds to make a good first impression, utilize beautiful headings and bullets to break up your information and grab readers’ attention.
- A clear call-to-action (CTA) should be included:
Customers should be able to focus on one CTA in your email that has a clear message for them to click. Here are some examples of CTAs: Purchase now, Learn more by clicking here…
- Stick with Social Media
According to a Buffer survey, 73% of marketers say social media marketing is “somewhat effective” or “extremely effective” for their company.
Consumers spend a lot of time on social media, and they use their phones more than any other medium to do it. This is a crucial revelation for marketers because social media is now a full-fledged mobile marketing channel, rather than a desktop marketing channel. Smart marketers are focusing on social media users, and their plans must be well-crafted.
- Assured Individual Privacy
Users of mobile devices are very concerned about their privacy. They won’t stay if they believe your company isn’t completely secure.
First, make sure you’re familiar with the privacy laws that apply to your company and the areas you serve. If you run a business in the European Union, for example, you should be familiar with the EU General Data Protection Regulation (GDPR), which aims to offer individuals more control over their personal data both inside and outside the EU and EEA (European Economic Area). Work with your IT staff to ensure that all of your client’s information is secured, secure, and confidential once you have a thorough understanding of regulatory obligations.
Use this data to create your own mobile privacy policy, which you should post on your website, in your mobile app, and anyplace else that users share information with you via mobile devices.
Final Words
People today are smarter than you might believe, and they can carry all of the information they require in their palms. Any attempt to sway people’s thinking will backfire. You may persuade your customers, though, by analyzing their requirements and offering them practical solutions.
Mobile marketing is not a passing phenomenon that will fade away in the near future. As a result, enhancing your mobile marketing approach will give your company a competitive advantage. Don’t put it off any longer; go mobile now!
