3D Cloud, the leader in 3D digital asset management and 3D product visualization for furniture and home improvement, and Common Sense Machines (CSM.ai), a pioneer in AI-driven 3D asset creation, today announced a transformative partnership to revolutionize how furniture and DIY retailers and manufacturers create accurate 3D representations of real products. By combining 3D Cloud’s enterprise platform with CSM’s cutting-edge AI technology, the collaboration addresses the increasing demand for faster and more comprehensive 3D catalog creation to populate immersive digital experiences.
“With interaction rates as high as 50% on product configurators and a 2-3x increase in shopping cart conversion on products with WebAR, retailers are now demanding full digital catalogs and faster, more efficient solutions,” said Beck Besecker, CEO and Co-Founder of 3D Cloud. “Our collaboration will reduce the timeline for 3D content creation by at least half, and provides retailers with a clear path forward,” Besecker said.
Using AI to generate accurate 3D models of real-world, buyable products poses different challenges than the creation of generic or imaginary digital assets. The 3D representations of real products must reflect exact dimensions, materials, and details and require a specialized AI model that can be trained on enormous amounts of real product data. This partnership will remove the barriers that have historically slowed down 3D adoption and allow retailers to align their 3D catalogs to merchandising priorities.
Tejas Kulkarni, CEO of Common Sense Machines, added, “This partnership brings together the best of 3D commerce and AI innovation. 3D Cloud has more 3D product data on furniture and DIY products than any other 3D platform. In merging the data with CSM’s breakthroughs in AI-driven 3D asset creation we’re helping retailers keep pace with the demand for professional-quality immersive content. It’s a major step toward realizing our shared vision of making 3D commerce accessible to retailers of all sizes.”
The partnership will debut at the 3D Commerce Summit 2025, February 17-19 in St. Petersburg, Florida, where Kulkarni will deliver a talk on how AI is reshaping 3D content creation and enabling retailers to deliver next-generation customer experiences.
“AI isn’t just speeding up workflows—it’s fundamentally transforming the boundary between imagination and reality,” said Kulkarni. “Retailers are now enabling customers to seamlessly blend physical and digital worlds, making better creative decisions with ease. This is the future of commerce.”
Retailers and manufacturers can expect to see the benefits of the collaboration and a reduction in content costs within the next 12 to 18 months.
