Yunji Inc. (“Yunji” or the “Company”) (NASDAQ: YJ), a leading membership-based social e-commerce platform, is celebrating its seventh anniversary this month. During its seventh year in business, Yunji further updated the product curation strategy it has adhered to since its establishment. Under the upgraded strategy, products receive the “Yunji Selected” quality label only if they successfully pass a rigorous and comprehensive selection process.
As part of the new selection process, product quality is evaluated by both Yunji and its customers. Product selection is based on authentic feedback from the Company’s massive platform userbase. Users assess products based on a comprehensive set of criteria, generating a range of value-for-money products that provide customers with a superior user experience.
Yunji applies extremely strict and thorough screening mechanisms to curate Yunji quality products on a weekly basis. The comprehensive process leverages data such as sales volumes, category experts’ recommendations, service managers’ and users’ product recommendations, repurchase rate, and product source inspection to ensure customer satisfaction by providing an objectively selected range of top-quality products. Following many rounds of selection, Yunji’s CEO personally conducts a final evaluation, with only one product per week receiving the accolade of being “Yunji Selected”. These foods are then sold as flagship products every Wednesday on Yunji’s Food Festival. Among the products to have won “Yunji Selected” status over the past few weeks are our private label product Tuomuchun raw camel milk powder and an edible raw egg product developed by one of Yunji’s long-term third-party partners.
Mr. Shanglue Xiao, Chairman and Chief Executive Officer of Yunji, commented, “The positioning of Yunji quality products is based on authentic feedback from a large number of users on our platform. We always put quality first and only guarantee products that reach the highest of standards. We are dedicated to developing our user mindset of quality products gather at Yunji and making our platform the go-to place for reliable and high-quality food.”
