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The visually dominant culture of today poses a challenge for everyone trying to create a better user experience, and to increase their brand presence in a predominantly digital world. This challenge is more pressing for companies in the first stages of developing their digital-first business models. With more consumers moving toward mobile devices, the number of images and the data processing necessary needed to provide them with the online experience they expect is daunting.

Imagine you are creating your first online store. You have a catalog of hundreds of items. Obviously, you want to reach as many consumers as possible, so you do a responsive website that works equally well on all devices. This requires a lot of images, due to the formats and sizes needed to make the landing pages adaptive to all consumers.

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