InsightsWhat is On-page SEO?

On-site page SEO or On-page SEO is the improving process of numerous website aspects impacting search engine rankings. A lot of ranking variables, such as site accessibility, page speed, optimized content, keywords, title tags, and others, decide where your website appears on search engine results pages. On-page SEO is all about optimizing the elements of your website that you have control over and can adjust.

 

Factors Impacting On-page SEO

• Search Intent

Finding out what searchers want when they type in a search query and then supplying that information is what search intent is all about in SEO. On-page SEO is likely more crucial when it comes to search intent. After all, providing relevant and valuable information to searchers is what search engines must do at all times. Looking at the search result pages for a specific query and finding the 3 Cs of search intent is the key to optimizing your content for search intent-

1. Content-Type

What is the most common content type? Is it a blog article, a product page, a video, or another type of content?

2. Content Format

How-to tutorials, list pieces, reviews, and comparisons are some examples of frequent content forms.

3. Content Angle

The content piece’s unique selling pitch, such as “best,” “cheapest,” or “for beginners.”

You should have a decent concept of what type of material Google “recommends” to its users for specific search queries if you’ve identified the three Cs of search intent.

• Content Quality

While search intent is important, it will not be enough to produce “useful and appealing content.” You must also consider the quality of your article. What Google says about what it looks for in content is as follows:

It appears that Google wants to use its algorithms to infuse the same qualities that readers value in any piece of material. It’s content, according to Google, that’s:

1. It’s simple to read.
2. It’s well-organized.
3. E-A-T guidelines are followed.
4. Dedicated to giving critical information to help a searcher solve a problem.

• URLs

URLs play a minor role in ranking. They have such a small impact on website rankings that Google’s John Mueller claims they are overvalued in SEO and that consumers shouldn’t be concerned.

However, Google’s SEO standards state that URLs should be optimized. However, you should do it for the benefit of the user, not for the benefit of Google. This is due to the fact that the URL is visible in both the address bar and the SERPs. Users can

1. choose to click on some results over others based on this information, and
2. know where they are on the website based on this information.

• Page Titles

Another minor ranking component is page titles. Google uses them to figure out what your page is about so that it can better match the intent of a search query. Page titles are used by searches for the same reason: to grasp what to expect from a page. So, to “satisfy” all parties, consider the following best practices:

1. Make the title memorable and precise

Write a phrase that piques users’ curiosity while precisely describing what makes your service stand out.

2. Incorporate the desired term into your title

But remember to keep it natural.

3. Fit your description into 60 characters or less

Otherwise, your description may be reduced, and you risk Google changing your title.

• Meta Description

Meta descriptions aren’t used in the ranking process. However, because they appear in the SERPs (just below the website title), they can influence the click-through rate (CTR).

For such a well-known product, this is probably the most reasonable choice of the meta description. Apple just emphasizes what has changed in the most recent version of their product. That is not a MacBook Air.

As a result, focusing entirely on the searcher is the best strategy to optimize meta descriptions. Here are some important SEO best practices:

1. As long as the description isn’t clickbait, make it appealing enough to attract the user to click (your reputation matters)
2. Make the description no more than 920 pixels long (try SERPSim)
3. Maintain the description’s relevance to the page’s title (and vice versa)
4. Each page should have its own description.

• Outbound Links

Links that redirect users to the page outside the current website is known as an outbound link. Outbound links are unlikely to be a ranking factor. This means you shouldn’t try to stuff outbound links into your content in the hopes of improving your rating.

Instead, you might want to employ outbound links to cite your sources. This will help establish your content’s credibility, transparency, and veracity. To put it another way, citing your sources complies with the E-A-T search quality requirements.

• Schema Markup

Schema markup is a set of rules that search engines use to better understand your content and display it in search results.

Although schema markup isn’t a ranking criterion, it might help your content stand out in search results.

Although schema markup resembles programming, it has a far lower learning curve. Filling out meta tags is similar to adding schema markup to a page. To assist you, you can utilize a tool like the Schema Builder addon.

• Internal Links

This link takes visitors to another page on the same website which affects the ranking of the website as well. These internal links are used by Google in numerous ways-

1. In search of new pages, These links offer a crawl path to target pages.
2. Passing link equity between pages Linking boosts other pages of the same website.
3. A better understanding of the page This helps in learning the concept of the pages that influence the google ranking because which anchor text of the internal link becomes more crucial.

Other than these benefits, internal linking helps users in learning other content and navigating your website. That makes it more important to use an internal linking process.

• Page UX

The usability of a page or website is referred to as the UX of a page or website in SEO. It entails keeping a user interface that is clutter-free, distraction-free, and simple to use.

UX enhancements should usually be extended to the entire website, not simply individual pages. If you want to preserve pages with several layouts, keep in mind that each design provides a different experience.

How to look out-

1. Ignoring Intrusive pop-ups

Sign-up forms, exit forms, and other intrusive pop-ups should be avoided. Apply the same logic to any banners that cause the layout to alter (according to Google’s interstitial standards).

2. Check for sluggishness on crucial pages

You should optimize for Core Web Vitals.

3. Make sure the layout of your website is clear, consistent, and easy to use

Make every effort to avoid overburdening the user’s cognitive capabilities.

4. Make sure your website is mobile-friendly

Mobile traffic accounts for slightly more than half of all website traffic. Furthermore, Google indexes and ranks material depending on website mobile versions (mobile-first indexing).

When pages have identical content, Google can rank them using page experience cues, but the changes won’t be significant. Pages that aren’t mobile-friendly or are slow can nevertheless rank.