How can a business improve its bottom line? How can a business improve relationships with its client base? Conversely, how can a business stop falling numbers and lagging behind compared to their peers? Two words, Artificial Intelligence. AI has gone from something you only saw in futuristic movies 20 years ago to a blossoming trend in business and marketing strategies in today’s climate.

Customer Engagement is one of the touchstones of a successful business and maintaining this metric at a high level is paramount to increased revenue and high customer satisfaction. There are four pillars to successful customer engagement practices: POST (Process, Organization, Strategy, and Technology).