InsightsTop 6 B2B e-Commerce Challenges in 2022

Introduction

Whenever we say e-Commerce, usually people associate it with the B2C businesses only but this is not true. Even B2B businesses also deal in e-commerce. The continuous business transformation in the world gives birth to the different challenges and changes the whole business scenario to the industry standard.

 

Top 6 B2B e-Commerce Challenges in 2022
  • Multiple Sellers Management on Platform

Many companies that are top-rated have developed B2B e-Commerce platforms to make it more convenient for their buyers that procure products in bulk such as Philips, Ford, and Apple.

Companies like this play both the role of manufacturers as well as sellers and operate from separate business sites supporting consumers with diverse demands. Because of the vast B2B marketplaces, the competition increases giving a tough time to buyers. The market is filled with numerous manufacturers, wholesalers, and resellers making space for seller management to perform different tasks regarding seller support, services prioritization, and classification.

The challenges B2B e-Commerce face in seller management are-

  1. Assuring on-boarding of sellers easily.
  2. Offering a fair chance to every seller to sell.
  3. At the time of consumer fraud, serving with good seller support.
  4. Verification of the genuine sellers from the whole sellers’ lists.
  • Content Facsimile on the Platform

The products of B2B e-Commerce are sold with the image and its description by the B2B sellers harming the content purity of being copied by the similar brands that are dealing with the same products leading to the varied concerns like brand interference, higher return rate, and disappointing customer satisfaction.

The challenges in the content of B2B e-Commerce is the clashes of the manufacturer and retailer names as products are manufactured by the one company but sells it on their names makes the way to the content duplication problems. These are-

  1. The very first challenge that occurs for the buyers is the feasibility of buying the product from the original sellers as the content that is copied by the unauthorized seller can manipulate users to buy easily.
  2. The brand interference in the marketplace the genuine sellers from which buyers actually want to buy will not be in the loop and the unauthorized seller can make a win in selling and that will leads to the return of the product.
  • High Bulk Shipments Handling

The B2B e-Commerce charges higher costs as compared to the B2C dealing that exhibits the bulk purchasing of the products by the sellers from the B2B marketplace.

Higher the order size, the more the trouble with the logistics. If the orders are in small no. or size they can be transported easily with the road transportation with the ensured quick and faster delivery but cargo shipment are the biggest challenges for orders in bulk.

  • Presence of Multiple Decision-makers in the Complex B2B Buying Process

The vast difference between the B2B buying process and the B2C buying process is the involvement of the decision-makers. Where B2C communicates directly to the buyer, B2B sellers have to bring all the decision-makers of the prospected business on board. It comprises wide people involvement connected to diverse responsibilities. B2B buying process involves people holding different designations such as stakeholders, financial representatives, etc takes a longer process in delivery that could be delayed to a year or more. Hence the complexity looks for the strong back office management showcasing each and every stakeholder their tasks by the business owners or managers.

  • Customer Relationship Management

Maintaining the relationships with the customers is another big challenge for the B2B e-Commerce as the buying process is long and takes a year or more because of which the chances of the current account inactivity is more and to save customers from being lost in between the appropriate strategy to follow-up them having accurate data list is a necessity.

  • Management of Credit Line Requests from Buyers

The B2C marketplace has come up with buy now and pay later features to grab the shoppers so that they spend more and to prevent them from leaving their carts.

Such services don’t need any MasterCard and need a credit limit by the marketplace that’s varied by the acquisition history of the client.

However, the B2B transactions are quite large in volume, and also the company can’t spend such an oversized amount therefore the buyers request some repayment period.

 

Solutions For B2B e-Commerce Challenges
  • The multiple sellers’ management issue can be resolved by putting numerous platform checks that may consist of sellers’ documents verification having authorized certification. Another process that can be adopted is by marking products by ranking or any other suitable symbol manually. Making various checkpoints at different stages would save buyers from buying the proxy companies and the B2B marketplace can help the genuine sellers in smooth selling giving them a fair opportunity.
  • The certain checkpoints can help genuine sellers from copying the other business and help them in creating original content by imposing certain rules that may comprise images that must be from logos, no contact details, white background with high quality. Plagiarism-free product listing and its description. Doing this will open doors for the genuine sellers to have more buyers and buyers will get genuine products improving the user experience ultimately.
  • The bulk shipment transportation can be cured by opening a logistic company like Flipkart and Amazon are having that will help in easy handling of bulk shipments creating more space for high bulk orders for the B2B marketplace. These can be outsourced or can be created by companies themselves letting businesses focus on the development in a better way.
  • Tools such as enterprise resource planning (ERP) and Customer Relationship Management (CRM) are required that are strong and integrate the entire data and self-service options as well.
  • The relationship management with the customers can be done by CRM software integration managing the whole conversation with the clients accelerating enterprises services by streamlining the buying and follow-up process.
  • An introduction of a new system displaying the credible place for the buyers by permitting them a gracefully period on such basis.

 

Closure

This whole piece of content has discussed the actual challenges that e-Commerce in the B2B marketplace are facing that require instant attention to make it possible for the B2B business to stronger their roots in the industry and make as many advantages.

TPW Admin

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