Introduction
Have you ever wondered why your Google Ads performance drops suddenly, even though you have not changed a thing? You might be bidding high, targeting the right keywords, and writing great ad copy, but still losing visibility. Then, you need to learn Google Auction Insights to make a difference.
It acts as a cheat sheet that shows who else is bidding on the same terms, how often they appear above you, and how much impression share you are actually getting. If you are an experienced PPC specialist or a small business owner trying to run your own campaigns, it can be a game-changer for you.
This guide breaks down the Google AdWords Auction Insights, from interpreting key metrics to applying the insights to real campaign strategies. So, let’s have a look at it and unlock the data that your competitors hope you never see.
What are Google Ads Auction Insights?
