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Wayne Gretzky, hockey hall of famer, once famously said, “You miss 100 percent of the shots you never take.” It is a statement that rings true in today’s business environment of rapid and continuous digital change. Modern enterprises are continuously challenged to adapt to new technologies, new industries, and new business models. Those that fail to adapt are quickly left behind, while those that succeed achieve rapid success and unprecedented wealth. For many reasons, those organizations that don’t succeed, often fail because they don’t heed Wayne Gretzky’s advice. They never take that shot at transforming their business.

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