Savvy shoppers expect digital tools to enhance their retail experience, deliver customized product recommendations and facilitate buy online/pickup in-store options. For today’s shopper, the retail “front door” is often opened on their mobile device or home computer, with 73% of all store visits beginning online, according to Incisiv’s 2022 Connected Retail Experience Study1. Retailers need the right infrastructure in place to handle the network bandwidth these technologies demand. The Incisiv study found that 93% of respondents expect shoppers to increase their in-store use of mobile devices over the next three years, and 83% think the amount of in-store tech offered in their stores will increase. The paradox for retailers is that the increase in technology will create additional strains on networks that are already having difficulty with current bandwidth demands.