An innovative new initiative designed to maximise the sponsorship value of women’s football has attracted the partnership of a dozen elite English and Scottish teams, including Fulham F.C., Reading F.C., and Burnley F.C. The Women’s Football Collab, launched by global sponsorship and media insights platform Relo Metrics, aims to capitalise on investment in women’s football following the Lionesses’ EURO 2022 triumph, using real-time insights from social media. Twelve clubs from the Women’s Super League, Scottish Women’s Premier League,...