Optimove, the first Customer-Led Marketing Platform, today announced new integrations with social networks TikTok and Snapchat. The integrations expand clients’ digital advertising scope and capabilities, allowing brands to use customer data to create more powerful audiences and personalized messages. TikTok and Snapchat join a vast advertising network connected to Optimove, including Facebook, Instagram, Google, Criteo, Adobe DMP, and Live Ramp. Optimove enhances its ever-expanding marketing capabilities with these new integrations, offering marketers more tools to...