Swedish market intelligence and search startup My Telescope today announced media veteran and MDC Media Partners founding Chairman Steve Farella as a member of their Board of Directors. Farella joins My Telescope with four decades of experience as an entrepreneur, investor and thought leader in media and advertising. “My Telescope is excited to have Steve Farella join our team to further our mission of creating an effective standard to measure long-term advertising campaign performance,” said Rodrigo Gravitz, CEO and Founder of My...