What is B2B Telemarketing? Business-to-Business telemarketing, as the name implies, is the marketing of various products and services to businesses via telephone calls. Inbound and outbound telemarketing are both viable options. Calls received as a result of email campaigns, direct mail campaigns, or any other channel are considered inbound telemarketing. B2B outbound telemarketing, also known as cold calling, on the other hand, necessitates well-trained and experienced employees to call potential customers and propose solutions.  ...