In today’s rapidly evolving digital landscape, artificial intelligence (AI) has become an indispensable tool for marketers. However, many organizations struggle to effectively integrate AI into their demand generation strategies. This article provides a step-by-step guide to scaling AI-powered efforts across existing demand generation programs. Step 1: Understand Your Demand Generation Channels Begin by creating a comprehensive list of all the channels and campaign types currently used in your demand generation programs. This includes email, social...