The sales landscape is undergoing a significant transformation. Armed with information and expectations, today’s empowered buyers demand a tailored experience that caters to their unique needs and preferences. This shift in power dynamics has placed buyer-centric customization at the forefront of every sales leader’s agenda. However, scaling this across diverse customer segments without introducing complexity remains a significant challenge. Understanding the Informed Buyer: Gone are the days of high-pressure sales tactics. Modern buyers conduct extensive...