Ometria, the customer data and experience platform (CDXP) for retailers, commissioned Forrester Consulting to conduct a Total Economic Impact™ study examining the potential cost savings and business benefits of using Ometria’s CDXP over the course of three years. The study, published in January 2023, found that a composite organization representative of interviewed retailers deploying Ometria yielded a return on investment (ROI) of 430% by enabling more intuitive, AI-driven customer insights and messaging delivery. Retailers today seeking sustainable...