In today’s competitive business landscape, achieving sustainable success hinges on a customer-centric approach. Total Quality Management (TQM) is a robust framework for sales managers seeking to elevate their strategies and empower their teams. By embracing the core principles of TQM, sales managers can cultivate a culture of continuous improvement, ultimately leading to enhanced customer satisfaction and increased sales. Customer Focus: The Driving Force TQM operates under the fundamental principle that the customer is king. Every...