For marketers trying to get the most out of their advertising budget and motivate their most promising leads to take action, landing page conversion rate optimization (CRO) is essential. According to a HubSpot research report titled “11 Stats That Make a Case for Landing Pages,” landing pages have an average conversion rate of 9.7% across different industries. Constantly improving landing pages is the secret to their success. Month-over-month conversion rate stagnation may indicate data-gathering problems...