“CMOs are redefining the baselines for speed, efficiency, customization, and quality for a wide range of marketing tasks with generative AI, and they see opportunities for it to future-proof their business,” said Jessica Apotheker, Boston Consulting Group (BCG) global CMO. A new BCG report has found that most CMOs are already seeing positive results, with 93% reporting positive or very positive improvements in how they organize their work and 91% reporting a positive or very positive impact on...