Today, IBM (NYSE: IBM) announced plans to expand its longstanding partnership with Adobe to help brands successfully accelerate their content supply chains through the implementation of next-generation AI including Adobe Sensei GenAI services and Adobe Firefly (currently in beta), Adobe’s family of creative generative AI models. Drawing on decades of AI experience, IBM Consulting is launching a new portfolio of Adobe consulting services to help clients navigate the complex generative AI landscape, bringing together innovation, technology and...