https://techpapersworld.com/wp-content/uploads/2022/04/Omnicom-Media-Group-Launches-1280x720.jpg

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has launched the industry’s first programmatic marketplace for point-of-purchase screens in the US, encompassing approximately 80,000 screens across all 50 states, and multiple points along the in-store and to-the- store journey, including in-aisle cold case doors, check-out screens, entrance and open- air kiosks, EV charging stations, and gas pump screens. According to the 2021 PwC bi-annual Global Consumer Survey, even as e-Commerce growth...