Do companies need help to provide a smooth omnichannel customer experience (CX)? Is it a challenge for them to maintain a consistent message across various touchpoints? Ensuring a uniform and integrated experience poses a significant challenge due to the multitude of touchpoints across numerous channels. To enhance omnichannel customer experience (CX), brands must have immediate access to customer data and a comprehensive understanding of their requirements. This necessitates a robust technological foundation, cross-departmental collaboration, and...