Artificial IntelligenceAppier launches AIRIS, the next-gen AI-powered CDP leveraging first-party data to activate MarTech applications
Shortening the time spent from data to insight and insight to action, and visualizing results from marketing campaigns remain as critical issues for most enterprises considering Customer Data Platforms (CDP). Considering this, Appier (TSE: 4180) today announces the launch of AIRIS, the next-generation AI-powered CDP to support brands and marketers to achieve the fastest time-to-insight with smarter decision-making and execution by leveraging its advanced AI and Machine Learning technologies. This launch comes following its acquisition...