In the fast-paced world of B2B operations, innovation alone isn’t enough. Even groundbreaking ideas can flounder without a well-defined GTM strategy. Statistics paint a sobering picture: half of startups and small businesses fail within five years, often due to poor market research, inadequate planning, and ineffective marketing tactics. This guide serves as your lighthouse, illuminating the path to launching your product and ensuring it reaches customers at the right time. By understanding the core elements...