Why are users increasingly “concerned” about ads? The answer is actually molded in the question itself. Marketing has historically been considered as a creative and innovative profession, however, sometimes it is also weighed up as a kind of “fly-by-night”. Advertising products are usually launched to boast the creator’s and his brand’s so-called honorable missions and messages. Instead, it definitely is the heartbreaking truth that consumers are increasingly avoiding and trying to distrust the media for...