AI Hype in Marketing: Don’t Believe the Buzz

Flashy headlines plaster AI as the marketing messiah, promising a future of automated tasks, laser-focused personalization, and captivating content creation. However, a closer look reveals a significant gap between the hype and the current capabilities of AI in the marketing landscape. Fear of Missing Out Breeds Misconceptions: Many marketers, fueled by FOMO (fear of missing out), rush to adopt AI without fully comprehending its limitations. “Generative AI,” often touted as the next big thing, primarily...