The world of marketing is brimming with technology. New tools and platforms emerge daily, tempting marketers to chase the latest and greatest innovations. However, some fundamental functionalities remain essential for any marketer’s toolbox. This article explores seven key areas that can streamline your workflow and boost your marketing efforts. Customer Relationship Management (CRM): The Cornerstone of Organization Imagine a central hub for all your customer interactions. That’s the magic of a CRM system. It tracks...