On August 23, iQIYI, China’s leading online entertainment service, announced that its latest VR immersive theater at Galaxy Macau received positive customer feedback following its debut earlier this month, further enriching its portfolio of location-based entertainment experiences. Adapted from the popular fantasy series Love Between Fairy and Devil, this project showcases the commercial potential of the company’s premium IP while offering users an exciting journey that deepens their connection to the content. Building on iQIYI’s successful VR adaptions, this...