On July 9, iQIYI, a leading online entertainment service in China, announced the launch of AI-powered chatbots on its app and Weibo, a leading social media platform in China. The chatbots enable viewers to engage in conversations with fictional characters from iQIYI’s popular shows, reflecting the company’s commitment to leveraging technology to enhance content interaction while amplifying the influence of its premium IPs. Developed by iQIYI’s AIGC Interactive Center, these chatbots leverage large language models (LLMs) to authentically portray characters’ personalities and...