Family businesses, the spine of the global economy, face a critical decision: adopt the transformative power of generative AI or risk sinking behind. PwC’s Global NextGen Survey 2024 survey reveals a fascinating generational divide on this issue. While over 70% of NextGen (future heirs) believe AI is a game-changer, they are concerned about their companies’ preparedness. This concern stems from a perceived need for more enthusiasm and understanding from the current generation of leadership. This...