Guerrilla marketing, a non-traditional approach to marketing, has gained significant traction in recent years, particularly among small and medium-sized businesses. Its unconventional tactics, often involving unexpected and innovative strategies, aim to captivate audiences and create a lasting impression. While traditionally associated with consumer-facing brands, guerrilla marketing can also be a powerful tool for B2B businesses. The Essence of Guerrilla Marketing At its core, guerrilla marketing is about breaking free from conventional marketing norms. It eschews...