Hightouch, the leading Data Activation provider, today expanded its partnership with Snowflake, the Data Cloud company, to provide joint customers with seamless access to data activation in the Snowflake Data Cloud. Hightouch’s platform is natively available within Snowflake, providing a push-button way for customers to initiate Hightouch from their Snowflake account. Hightouch is a Data Activation partner available through Snowflake Partner Connect. In addition, Hightouch has achieved both Snowflake-ready and Premier Partner status, designating Hightouch as a validated...