Today, at Google Cloud Next London 2023, Gymshark, the fitness community and apparel brand, announced that it has selected Google Cloud to support the next phase of its digital growth. Gymshark will use Google Cloud’s technology to enhance its data analytics capabilities, improve customer experiences, and drive innovation and growth with generative AI. To support its growth strategy and expansion into new territories, Gymshark needed to become more targeted in its decision making, and its incumbent...