As 2024 unfolds, the B2B e-commerce sector is undergoing a significant transformation driven by technological advancements and shifting buyer behaviors. Despite expectations of a modest economic downturn, this period allows businesses to optimize their operations, improve marketing strategies, and enhance their technological infrastructure. In 2024, navigating the B2B e-commerce landscape through digital transformation will require a deeper understanding of artificial intelligence, multichannel strategy, and social commerce. This article will examine these emerging technologies and how...