In today’s fast-paced digital landscape, B2B businesses are constantly looking for ways to scale their marketing efforts while maintaining efficiency and driving results. One of the most powerful tools at their disposal is marketing automation. By leveraging automation, B2B businesses can streamline their marketing workflows, enhance customer engagement, and ultimately drive growth. Here’s how B2B companies can effectively use automation to scale their marketing efforts. Lead Generation and Nurturing Lead generation is the backbone of...